Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08479_Field_TCGG T244.txt

Text File | 1996-04-10 | 871b | 14 lines

technology. As his title indicates, he saw that the wake of
human progress can disappear again into the night of sacral or
auditory man. The Finn cycle of tribal institutions can return in
the electric age, but if again, then let’s make it a wake or
awake or both. Joyce could see no advantage in our remaining
locked up in each cultural cycle as in a trance or dream. He
discovered the means of living simultaneously in all cultural
modes while quite conscious. The means he cites for such self-
awareness and correction of cultural bias is his
“collideorscope.” This term indicates the interplay in colloidal
mixture of all components of human technology as they extend
our senses and shift their ratios in the social kaleidoscope of
cultural clash: “deor,” savage, the oral or sacral; “scope” the
visual or profane and civilized.